Gabriel Gonzalez
UX / Web developer
Hi! I'm a web developer based in Sydney, specialised in Next.js, React, Sanity and UX, with a solid WordPress background. I'm an Australian citizen.
Experience:
2025 - Present
Senior Developer at Wonderful
Building Next.js, Sanity and WordPress websites at Wonderful, a Sydney and Melbourne digital agency, alongside a team of designers, strategists and project managers.
- Lead developer for millbray.com, the digital launch of a new over-50s lifestyle brand: a modular, Sanity-powered Next.js site with enquiry and conversion journeys built to scale across new precincts and campaigns.
- Lead developer for the Aruma website redesign, a national disability service provider: a mobile-first, WCAG-compliant WordPress build on Bedrock, with a fully custom coded theme and component library, a Service Finder, accessible property listings and a simplified enquiry flow.
- Won four Gold and two Silver 2026 Communicator Awards: Aruma took Gold for Best Non-Profit Website, Best User Experience and Best Features and Navigation; Millbray took Gold for Best User Interface and Silver for Best Visual Appeal and Best Property Website.
- Full technical reviews of the James Cook University website, consulting on optimisation, accessibility and performance, plus an end-to-end analytics review and refactoring.
- Use Claude and AI-assisted tooling as part of the day-to-day development workflow, from scaffolding Sanity schemas and components to code review.
Skills:
2023 - 2025
Senior Developer at Messy Collective
Working as the sole developer in the company, along with a team of designers and project managers.
- Developed End the Gender Pay Gap, a web quiz game addressing gender pay gap inequality, for WGEA, the corresponding Federal Government Agency.
- Won Awwwards Honorable Mention and WD Favourite Web Design for wecreatedifference.com.
- Developed suntoryoceania.com, the website for a new multi-beverage conglomerate that includes brands like Pepsi, Boss Coffee and V Energy. Built a system of custom Gutenberg components to facilitate content management while preserving a modern and complex frontend.
- Managed servers, proposed and executed a migration to host the internal staging websites in AWS instances and proposed and implemented company-wide process improvements. Implemented CI/CD for staging and production environment workflows, both in GithHub and BitBucket. Provided clients with technical guidance and liaised with ther IT teams as needed.
Skills:
2021 - 2023
CX Developer at Transformd
- Developed custom dashboards for final clients using React, leveraging the platform’s internal APIs. Final clients include Tennis Australia, Cabcharge, Australian Ethical, Cuscal.
- Worked closely with the product team to gather requirements for product development, and with clients for feedback and training. Documented solutions.
- Developed and released a Stripe integration for digital payments within platform workflow.
Skills:
2018 - 2021
Digital Developer at Police Bank
- Developed a completely custom CMS for the bank using React, MySQL and Wordpress as a headless CMS. 12,000 entries, 160 users, 80,000 notes, 20 releases in its first three months.
- Developed online Personal Loans application portal. Frontend integrated via React with Transformd form engine. API connection with 3rd party decisioning platform.
Skills:
2017 - 2018
Web app developer for Counterpart Solutions
- Developed two web apps for Counterpart Solutions, for Council management and wedding planning.
- Used Wordpress as headless CMS, custom theme and plugins, javaScript.
Skills:
2011 - 2017
Freelance web developer
Under the brand name CDPX - Casa del Píxel.
Skills:
2010 - 2011
Masters Degree
Interactive Digital Technologies Universidad Complutense de Madrid
2005 - 2010
University Education
Bachelor's Degree in Communications: Universidad Complutense de Madrid
